Objective
Capitalise on the introduction of the government’s Domestic Renewable Heat Incentive (d-RHI) to raise Navitron’s profile within the renewable technology industry.

Solution
We contacted key journalists to place a series of expert comment features ahead of and after the launch of the d-RHI. We also drafted a set of quotes from Navitron, which were issued to media on 9th April 2014 – the launch of the initiative.

In addition, we wrote and designed an easy-to-read Guide To The d-RHI, which was added to the Navitron website as a downloadable PDF and promoted on Facebook and Twitter.

Results
10 feature articles worth £20,800 in equivalent advertising value were placed, reaching 362,000 people. 5 web articles included comments from Navitron about the launch of the d-RHI.