AWARD-WINNING CAMPAIGNS

A selection of our work that worked

Design – Digital – PR – Social Media success stories

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Sustain Lincolnshire

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Description:

Sustain Lincolnshire

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Objective
Re-launch SUSTAIN Lincolnshire by creating a new identity, followed by a launch and 18 month marketing campaign to raise awareness of the project amongst businesses and encourage them to take up the offer of consultancy and funding.

Solution
We devised and executed a comprehensive PR and social media campaign to entice Lincolnshire SMEs to embrace the concept of going green to gain a competitive advantage, including:

– The creation of the SUSTAIN Lincolnshire identity
– Issuing a series of press releases and case studies showcasing the benefits of joining the programme and all of the resources available to eligible companies
– Placing feature articles in the media positioning SUSTAIN Lincolnshire as an expert in resource efficiency and sustainability by offering tips and advice on how to ‘go green’ and gain a competitive advantage
– Creating a Facebook page, revitalising of the programme’s YouTube and Twitter profiles
– Designing branding, brand guidelines, exhibition panels, leaflets and adverts for print and web
– Filming and editing a series of videos overviewing the project, which were used on the programme’s YouTube page
Results
As a result, we helped SUSTAIN Lincolnshire engage with 85 county SMEs in its first six months, in addition to reaching over 2,950,000 people as a result of the PR and social media campaign.

Category
Design, Digital, Integrated, PR, Social Media